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Industry

Education & training

Answer prospective students, and capture enrolments.

Prospective students and parents ask about courses, fees, start dates, entry requirements and enrolment, and expect an answer immediately. Whitford answers from your course information and policies around the clock, and captures prospective-student enquiries with what they asked, so your admissions team follows up the warm ones first.

Answers from your own content, with a source behind each reply. Every enquiry is captured as a lead for your team to follow up. Sold on Customer Chat.

How it knows the answer

No script to write. Whitford reads what you already publish, organises it into one knowledge base, and answers from it with the source shown.

1

Everything you already have

No rebuilding. Point Whitford at the material you already publish.

  • Your course pages
  • Course guides & policies
  • Entry requirements
  • Fees & intake dates
2

Organised into one knowledge base

Whitford reads it all and keeps it in one living knowledge base, the only place your bot is allowed to answer from. Change a document and it re-reads it.

Your knowledge base

Refunds & returns
Shipping & delivery
Opening hours
Product details
3

Answers, with the receipt

Every reply quotes your content and shows the source, so customers trust it and your team can check it in a click.

What are the entry requirements for the diploma?

The diploma needs Year 12 or equivalent, or relevant work experience.

From Course page

Versus a traditional chatbot

Old chatbots only know a script, so customers hit dead ends. Whitford answers from your content, shows its source, and knows when to bring in a person.

Traditional chatbot
Whitford
Understanding the question
Matches keywords or makes you tap through menus. Phrase it differently and it stalls.
Reads the question the way a person would, however it is worded.
Where the answer comes from
A short script of canned replies, or a generic AI that answers from the whole internet.
Only your own content, so answers match your prices, policies and hours.
Can you trust it
No source shown. A scripted line, or a confident guess you can’t check.
Every answer shows the source it quoted, so customers and staff can verify it.
When it doesn’t know
“Sorry, I didn’t understand that,” or it invents an answer.
Says so plainly and hands off to a person, capturing the enquiry as a lead.
Keeping it current
Someone re-scripts flows by hand every time something changes.
Update the document and the knowledge base re-reads it. No re-scripting.

In practice

Customer chat

What are the entry requirements for the diploma, and when does it start?

Visitor

The diploma needs Year 12 or equivalent, or relevant work experience, and the next intake starts in February. I have linked the course page with the full requirements. Want an advisor to reach out?

Whitford

Customer chat

Can someone help me choose between the two business courses?

Visitor

Happy to help you narrow it down. If you leave your email, an advisor will walk you through both and which fits your goals. I have saved that you are weighing the two business courses.

Whitford

Put an expert on your website.

Get startedSee pricing

Other industries

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