whitford
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Industry

E-commerce & online retail

Answer shoppers instantly. Catch the ones ready to buy.

Online shoppers ask the same handful of things before they buy, like shipping times, returns, sizing and stock. Whitford answers them from your own policies and product information the moment they ask, day and night, so a cart never stalls on a question. When it cannot answer, it hands off to a person instead of guessing, and it captures pre-sale enquiries with the exact question asked.

Answers from your own content, with a source behind each reply. Every enquiry is captured as a lead for your team to follow up. Sold on Customer Chat.

How it knows the answer

No script to write. Whitford reads what you already publish, organises it into one knowledge base, and answers from it with the source shown.

1

Everything you already have

No rebuilding. Point Whitford at the material you already publish.

  • Your storefront
  • Shipping & returns
  • Product & price info
  • Help centre
2

Organised into one knowledge base

Whitford reads it all and keeps it in one living knowledge base, the only place your bot is allowed to answer from. Change a document and it re-reads it.

Your knowledge base

Refunds & returns
Shipping & delivery
Opening hours
Product details
3

Answers, with the receipt

Every reply quotes your content and shows the source, so customers trust it and your team can check it in a click.

Do you ship to Perth, and how long?

Yes, we ship Australia-wide. Standard to Perth is 4 to 6 business days.

From Shipping page

Versus a traditional chatbot

Old chatbots only know a script, so customers hit dead ends. Whitford answers from your content, shows its source, and knows when to bring in a person.

Traditional chatbot
Whitford
Understanding the question
Matches keywords or makes you tap through menus. Phrase it differently and it stalls.
Reads the question the way a person would, however it is worded.
Where the answer comes from
A short script of canned replies, or a generic AI that answers from the whole internet.
Only your own content, so answers match your prices, policies and hours.
Can you trust it
No source shown. A scripted line, or a confident guess you can’t check.
Every answer shows the source it quoted, so customers and staff can verify it.
When it doesn’t know
“Sorry, I didn’t understand that,” or it invents an answer.
Says so plainly and hands off to a person, capturing the enquiry as a lead.
Keeping it current
Someone re-scripts flows by hand every time something changes.
Update the document and the knowledge base re-reads it. No re-scripting.

In practice

Customer chat

Do you ship to Perth, and how long does it take?

Visitor

Yes, we ship Australia-wide. Standard delivery to Perth is usually 4 to 6 business days, and express is 2 to 3, per our shipping page. Want me to link the shipping options at checkout?

Whitford

Customer chat

Is the linen dress back in stock in a size 12?

Visitor

I cannot see live stock for that size, so I will not guess. Leave your email and I will have the team confirm and let you know the moment it is back. I have saved your question so they have the detail.

Whitford

Put an expert on your website.

Get startedSee pricing

Other industries

Health & dental clinicsHospitality & venuesEducation & training