For your customers

An AI concierge that answers around the clock, and never makes things up.

Whitford answers your customers from your own documents the moment they ask, with the source behind each reply. When it can’t answer from your content, it hands off to a human instead of guessing. And every visitor worth following up is captured as a lead, with the exact question they asked, straight into your CRM.

acme.com

Can someone call me about selling my place?

Of course. Leave your name and the best number and an agent will call you today.

Priya Shah, 0412 004 118

New lead capturedPriya Shah · sent to your CRM with the question
Ask a question…

Grounded, or it hands off

It answers only from your content, with the source behind each reply. When it can’t, it says so and passes the visitor to a person, so it never invents an answer to a customer.

Deflects the routine

Hours, pricing, how-tos and policies get answered instantly, so your team handles the questions that really need a person.

Leads with context

When a visitor shows interest, it captures them as a lead with the question they asked and the full conversation, filed in your CRM, so your team follows up knowing exactly what they want.

You see what needs you

Every chat that got handed off, plus deflection and lead numbers, surface in your dashboard to review.

In practice

Customer chat

Do you offer refunds if I change my mind?

Visitor

Yes. You can return an unused item within 30 days for a full refund, per our returns policy. I can point you to the returns form, or connect you with someone on the team if you would like a hand.

Whitford

Customer chat

Do you deliver to regional New Zealand, and how long does it take?

Visitor

I don’t have delivery times for that region in front of me, so I won’t guess. If you leave your email I’ll have someone confirm it for you today, and I’ve saved your question so they have the full context.

Whitford

How it knows the answer

Your knowledge, answering for you.

A traditional bot runs on a script someone wrote by hand. Whitford runs on your own material. Here is the whole journey, from your documents to an answer your customer can trust.

1

Everything you already have

No rebuilding. Point Whitford at the material you already publish.

  • Your website
  • PDFs & policies
  • Price & product info
  • FAQs & help docs
2

Organised into one knowledge base

Whitford reads it all and keeps it in one living knowledge base, the only place your bot is allowed to answer from. Change a document and it re-reads it.

Your knowledge base

Refunds & returns
Shipping & delivery
Opening hours
Product details
3

Answers, with the receipt

Every reply quotes your content and shows the source, so customers trust it and your team can check it in a click.

Do you offer refunds if I change my mind?

Yes. You can return an unused item within 30 days for a full refund.

From Returns policy

The difference

Not another decision-tree bot.

Old chatbots frustrate customers because they only know a script. Whitford answers from your content, shows its source, and knows when to bring in a person.

Traditional chatbot
Whitford
Understanding the question
Matches keywords or makes you tap through menus. Phrase it differently and it stalls.
Reads the question the way a person would, however it is worded.
Where the answer comes from
A short script of canned replies, or a generic AI that answers from the whole internet.
Only your own content, so answers match your prices, policies and hours.
Can you trust it
No source shown. A scripted line, or a confident guess you can’t check.
Every answer shows the source it quoted, so customers and staff can verify it.
When it doesn’t know
“Sorry, I didn’t understand that,” or it invents an answer.
Says so plainly and hands off to a person, capturing the enquiry as a lead.
Keeping it current
Someone re-scripts flows by hand every time something changes.
Update the document and the knowledge base re-reads it. No re-scripting.
1

Add your content

Upload the documents your customers ask about, or point it at what you already publish.

2

Paste the snippet

Drop one line of code onto your website and the chat widget appears on your brand.

3

It answers, hands off, and captures

Visitors get instant grounded answers; anything it can’t answer, or anyone worth a call, is handed off and captured as a lead.

See it in context

All use cases →

Put an expert on your website that never guesses.

Grounded answers around the clock, and every lead captured with context.