AI for Australian real estate
Whitford reads your CRM and your own knowledge, then hands each agent a ranked call list, drafts the follow-up, and automates the busywork behind winning listings. It works alongside Rex, VaultRE, Agentbox or whatever you use, and nothing goes out without your say-so.
Works with Rex, VaultRE, Agentbox and more. We build your integration at no extra cost.
Who should I call today?
Five worth a call for listings today. Here are the top three.
Whitford is not a fixed dashboard. It answers whatever you ask from your own data and documents, and you shape the automations and the process it follows. These four are where agencies start, not the limit.
Each morning your agents get a ranked list of the vendors and leads worth a call today, each with the reason, so they act before the moment passes.
Learn more →No-code pipelines pull the right owners, draft a tailored note for each, and wait for your review. Past-appraisal re-engagement, just-sold campaigns, and more.
Learn more →Playbooks encode how you win listings, so the assistant follows your process and points each agent to the right next step.
Learn more →Every draft and every send is a dry-run you approve first. Whitford does the prioritising and the writing, and you decide what goes out.
Learn more →Want it to watch for something specific to your agency? Ask for it, or encode it once as a Playbook so the whole team gets it. What you see is up to you.
How it works
A pipeline is a no-code sequence you build on a canvas. It pulls records, can enrich them with AI, then updates your CRM or sends a personalised email from your own inbox. Every run is a dry-run you review before anything happens.
A playbook is a procedure you write for the assistant. When a pipeline fits the job, it names the pipeline and links you to it. The assistant describes and points, it never runs anything itself.
Can you flag which new enquiries are worth chasing first?
That is your Enquiry scoring pipeline. Open it in the Builder to review the dry-run before it writes the scores back to Rex.
Enquiry scoringThe pipeline is a few no-code steps you place on a canvas. Pull records from your CRM, let AI enrich them if you want, then push the result back. It is drag and drop, not code.
Pull
New enquiries from the last 7 days, from Rex
Generate
Read each one and score intent, buyer or seller, hot or cold
Push
Write the score and a one-line summary onto their Rex record
Running it is a dry-run first, so it previews every change and writes nothing. You review the preview and apply it, and a safety cap limits how many records one run can touch.
Dry-run preview
Outreach at scale
When you need to tell a whole group something, Bulk Email turns one update into a personal email for every contact and sends from your own inbox. You review the drafts before anything goes.
Start with the update you want to share, like a just-sold flyer or a newsletter. Whitford reads it so every email can reference it naturally.
Whitford pulls the reachable contacts from your CRM, scoped to an area or your whole book, and drops anyone with no email on file.
Recipients
Owners and leads in the Maple St area, from Rex
It writes one email per contact in your tone, not a mail-merge. Send them from your own Gmail with open tracking, save them as Gmail drafts, or download them to send yourself.
To The Harpers
A 1.1M result on your street
Hi Sarah, 12 Maple St just sold for 1.1M, which says a lot about what homes around you are doing right now.
Who should I call today?
Staff
Five worth a call for listings today. Here are the top three, with why. Tap to call, or I can draft each one.
Whitford
Give me the story on the Harpers before I call.
Staff
You appraised them 14 months ago at 1.2M. They opened your last two market updates and revisited the site yesterday, but there has been nothing since the appraisal call and no price feedback logged. I would lead with the recent sales in their street.
Whitford
Yes. Whitford works alongside your CRM, and if we do not support yours yet we build the integration for you at no extra cost.
No. Whitford drafts the outreach and shows you a preview. Nothing is sent until you review it and apply, and a safety limit bounds how many records one run can touch.
Connect your CRM and add the documents your team relies on, and the assistant is working from your own knowledge the same day.
Australian sales and property-management teams that run on a CRM and want the follow-up handled without adding admin.
It is sold on the Growth plan, month to month with no lock-in. See pricing →
See who to call today, automate the follow-up, and keep control of every message.